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by: S. ReevesMorris
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Try to picture the websites you frequently visit. Now think about the graphics on those sites. Immediately you might think of how the color scheme coordinates with the company's logo. Or you might think of a particular image that displays a service that the company provides. Perhaps you think about the way products are displayed. And in some cases, you may not be able to picture any graphics at all. Madison graphic design varies in style and approach, but if you want to reap all of the benefits out of your site, you need to decide what you want out of your graphic design.

If you are looking for good examples of graphic design, Madison is an excellent place to begin. The websites of several Madison businesses make great use of this element in helping users to identify the business and get the most out of their online experience. And that's the point of all this web development stuff, right? The customer.

The term graphic design can have several definitions. But most professional graphic designers will point to five basic building blocks.

Balance
One thing you will observe in high-quality websites is their ability to balance information, navigation, and graphics on a page. The page should not seem excessively heavy on the right or left sides, nor should it be top heavy. Yes, you need to think about how visitors will view the page, taking into account the tendency not to scroll if they don't have to, but when you look at the page as it appears on the screen, does it look balanced or does something stick out?

Rhythm
You might be thinking to yourself, "Rhythm in a website?" Yes, this is an essential element of a good web design. How do your elements move from one to the other? Is there a natural flow of information? As your eye moves across the page, think on how you come across one item and then the next and evaluate whether or not you have good rhythm.

Proportion
This is imperative to user-friendly websites. If you have ever been on a site that has content written in tiny, dark blue font, you know that proportion is vital to return visitors. On the opposite side, don't cram huge graphics on a page. Either shrink them to fit or go without.

Dominance
As Balance and proportion are important, but you also need to make it clear what the important elements are on the page. If you want to draw attention to the navigation bar with links to affiliates, you need to highlight this. If you want the customer to see the cool search feature you installed at the top of the page, put it where it can be seen and use effective graphics to make it a dominant element in its field.

Unity
If your page looks like a jumble of content from five different sites, you may have trouble getting your main point across. Similarly, if each successive page has a different format or color scheme than your homepage, you lose the unity of the site. Stick to a uniform color scheme, graphics style, and font.


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About the Author

This article was written by S. Reeves Morris. Mr. Morris runs the Internet technology company New Media located in newmediamadison (http://www.newmediamadison.com), which for 11 years has been dedicated to helping businesses succeed online. Mr. Morris is a Search Engine Optimization (SEO) Expert who is always updating his skill set with the latest Search Engine Optimization and Link Building Techniques.