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by: S. ReevesMorris
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It's critical to draw as many customers to your business website as you can.

This seems like it should be easy. But sometimes actually accomplishing this goal is anything but simple. With all the new rules and regulations put out by the major search engines, getting your site in front of internet users is often like navigating a very complex and technical maze. We've broken down search engine optimization (SEO) into a few digestive pieces so you can start with the basics.

An Introduction to Keywords

If you have run a keyword report on wrodtracker.com looking for popular Search Engine Optimization terms and created a list of the most searched words in your field, you know that you need incorporate these words and phrases into your website in order to be found by the search engines. But how should you do that?

SEO, in Denver and nationally used to simply be a matter of placing keywords in specific places so when a search engine does its searching, your site is found easily. Search engines operate with spiders, or web crawlers, that crawl through websites and find those that have words most closely matching the words in the search bar of the browser. Keywords in page titles, page descriptions, and what web designers call META tags were the ones that The search engine spiders looked for.

Due to this, website designers began to include keywords at an alarming rate in text. You might have seen an example of this when you read an article that looked to be overly redundant. The copywriter was inserting keywords in the pages over and over to attract the attention of web crawlers and therefore, get at the top of search results.

Currently, this issue better understood by search engines like Google, who are looking for websites that are the most user-friendly. And user-friendly does not mean the same thing as keyword dense. So today, the key to keyword placement is natural. Don't overload your copy with keywords, and don't place keywords in your page titles or descriptions nor in your META tags that are not relevant to the text on that individual page. You will not attract the latest form of web crawler.

Moving On To Links

To have good Search Engine Optimization (SEO), Denver businesses online have been known to join linking services or automatic link communities. The idea of using such services has been to increase their ranking on search engines by showing the web crawlers that they are linked to from dozens of other websites. The problem with this is similar to the issue discussed about with keywords.

Nowadays, the search engines use several factors and complex algorithms to rank their results. In addition to matching keywords, they also the usability of the site by analyzing the websites that link to it. So if you sell painting supplies and you have links to your site from art galleries and artist websites, this is a good sign that your site offers quality information recommended by other professionals.

If you have joined a linking service that simply sets up reciprocal links between you and random others, such as a truck driver, the search engine's spider will interpret this as a ploy to get more top search results and not an indication of the usefulness of your site. So stick to legitimate links that actually provide a benefit to your customers and potential customers.


Article Source: http://wah-articles.work-from-home-directory.com/

About the Author

This article was written by Steve Morris. Mr. Morris runs New Media, a Colorado web design Company located in downtown Denver, Colorado (http://www.NewMediaDenver.com). Mr. Morris is a highly respected Denver Search Engine Optimization specialist, and he constantly develops and stays current with all the latest SEO and Link Building Techniques.